I’m Barbara Oliveira-Beckham, a multi-skilled creative strategist based in the Midwest, working at the intersection of content and customer behavior. My passion lies in crafting campaigns that engage humans in a real way while solving business problems. In 2023, I switched gears to focus on creative strategy, driven by my passion for weaving compelling narratives.
As an in-house employee and a freelancer, I focused on deploying data-analysis-based strategies to boost awareness and consideration. The aim was to inform, inspire, and engage new and existing stakeholders. Projects, including mental health campaigns, fashion partnerships, and collaborations with artists, successfully reached the intended audience and achieved top-line business goals.
From 2020 to 2023, I was part of the Courageous Healing team in Indiana, wearing multiple hats—from shaping the brand to refining operations to elevating the client experience. I designed an online scheduling system, reducing client registration time by 40%. Additionally, my strategic messaging contributed to securing a $1 million funding boost in 2022. Leading mental health awareness campaigns, we reached 12,214 individuals, achieving a 4.8/5 service quality rating in 2022.
Before that, from 2018 to 2020, I served as a graduate assistant at the Center for Creative Collaboration, co-leading programs with 41 events, 46 speakers, 532 attendees, and 5,188 online views.
As a freelancer, I've contributed as a content marketer for Mission Motherhood, creative director for TEDx Fort Wayne, business design and social media specialist for Rabbit Hole Ventures, and social media coordinator for CreativeMornings Fort Wayne.
Hey there!
Facts & Curiosities
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Communicating for Impact, IDEO U
MBA, Marketing, Indiana Institute of Technology
BA, Communications, Indiana Institute of Technology
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Creative Freelancer
Brand Manager
Client Experience Manager
Creative Director
Business Design Coordinator
Social Media Coordinator
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2023 Champions of Change Award Finalist, GFW
Greater Fort Wayne Inc. (GFW Inc.) is the key economic hub for Fort Wayne and Allen County, Indiana. Dedicated to fostering prosperity and community vibrancy, GFW Inc. drives economic growth through development initiatives, advocacy, and resource programs.
The annual Champion of Change Award recognizes individuals in Allen County who passionately contribute to community improvement, serve as role models, inspire women to succeed and enhance the overall quality of life in the area.
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I’m very much into fashion. I describe my style as downtown cool meets tropical romance with a vintage touch.
My treasured escape these days involves hitting the gym for a good workout and then unwinding in the sauna for about 25 minutes.
I can’t leave home without something I can layer. I’m a big fan of cozy separates that allow me to wear multiple pieces at once.
I’m a firm believer in the power of references and mood boards – I have one for practically every mood and occasion.
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Quote from a book:
From Bird By Bird by Anne Lamott: “Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way. You don't have to see where you're going, you don't have to see your destination or everything you will pass along the way. You just have to see two or three feet ahead of you."
Line from a TV Show:
From The Crown, Season 2, episode 4: "It's only when we risk reaching too far that we find out how far it's possible to go." It's a powerful reminder about the importance of pushing our limits.
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Cocktail: French 75
Ice Cream: Salted Caramel
Meal: BBQ
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Daughter
Sister
Wife
Aunt
Tennis Player
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1 sibling - an younger brother
2 fluent languages
3 cities I’ve called home
4 companies have employed me
5 best friends
6 year tennis career
7 years with my (now) husband
8 years of marketing experience
9 main projects and services created
10 years living in the United States
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4w3
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Input, Individualization, Empathy, Relator, Developer